improving slogans

05/28/15 08:05

I like the current advertising slogan for Key West: "Close to perfect. Far from normal." But hearing it last night while watching TV, I thought that it would sound better if the two sentences were reversed. A sentence is a performance, and in a performance you want to end on a high note. And "perfect" is a much stronger word than "normal."

By Thomas Swick • Category: Uncategorized

yoga star

05/27/15 09:32

At the wedding brunch on Sunday, Bob, who used to play baseball, was extolling the beauties of yoga, chief of which was the fact that it's not competitive.

"But," his sister said smiling, "Bob's the best in his group."

By Thomas Swick • Category: Uncategorized

Back from five days in Virginia, where we visited Staunton, the town where Woodrow Wilson was born; Monticello, where I was struck by the modest scale; the campus of the University of Virginia, where we saw the dorm room of Edgar Allan Poe; and Veritas Vineyard, where my niece was married on a gorgeous afternoon.

While in Charlottesvile, we strolled the mall, which reminded me of Lincoln Road in Miami Beach except that the sunglass shops were replaced by used bookstores and the models by people with degrees.

By Thomas Swick • Category: Travel

Instead of mouthing cliches ("He went out on top," Charlie Rose), the morning talk shows could have noted the large number of people who will no longer be watching late night talk shows.

By Thomas Swick • Category: media

geo woes

05/20/15 08:49

An answer last week on Celebrity Jeopardy was: "A statue of William Tell stands in this Swiss city."

The first celebrity said, "Vienna." The second one said "Stockholm." The third one kept silent. Which led me to wonder: Had she said "Geneva" would they have given her the money for at least getting the country right?

By Thomas Swick • Category: Uncategorized

poor dave

05/19/15 09:23

I don't often feel sorry for people in show business, but watching Letterman come out for his monologue last night I thought: It must be hard to say goodbye to applause.

By Thomas Swick • Category: Uncategorized